Your Bank works on Customer Experience Management (CXM) model, wherein the performance is gauged based on how customer perceives the organisation. The process is detail oriented, requiring strengthening of IT systems, collaborative efforts, and new skills.

For customers’ convenience and ease of banking, your Bank extended its Doorstep Banking Services for all customers at its 1,080 Banking Centres with services such as Cash Withdrawal, Delivery of Pre-paid instrument/Gift Card, Pick up of Cheque Book Requisition Slip, among others.

Your Bank is committed to people’s economic empowerment through activities that focuses on their financial inclusion, making basic financial services easily accessible, transcending social and financial barriers. For this, your Bank has pioneered the BC/CSP (Banking Correspondent – Customer Service Point) model to provide Banking services. Presently, 32 financial services are facilitated through these CSP outlets.

To connect with customers and understand their expectations, your Bank had organised Town Hall meetings on 05.12.2023 across India, with 21,187 customers and 5,154 staff members in attendance. The theme of the meeting was Digital Banking Transaction - Benefits & Precautionary Measures. Customers were explained about the benefits of digital transactions and were also informed about the common modus operandi of various cyber frauds and the precautionary measures to be taken at their end to remain secure from cyber frauds.