As the largest bank in India, we are an integral part of thousands of commercial entities and millions of personal lives. We have always evolved with the times to meet new challenges and respond to changing customer expectations. We recognize that our customers will be loyal to us only if we respond to their needs.
People of all generations are increasingly using the internet, social media and smart phones to do their banking. A large number of people are avid users of the social media channel. They have access to more information and are becoming more demanding. They expect an end-to-end consistent experience in their banking, whether done through a PC, mobile or a tablet.
At SBI, we know that banking is the art of being where the customer is. We realize that modern banking is about connecting people to their money more quickly and efficiently than ever before. We are focused on delivering what our existing and prospective customers want and we remain ahead of the curve in evolving and embracing a digital business model. The various digital platforms we have created enable our customers to remain always connected when it comes to their relationship with us.
SBI has also been a true friend to India’s corporate and institutional bodies. For many years they have been ardent users of our online banking platforms, which are continuously evolving to match their advancing needs and requirements. Today, they trust SBI’s robust online solutions for their day-today transactions, collections and transfers. This is the result of our perseverance in being current with digital technologies of the day.
We also know that technology can help us perform better in many ways. A key initiative is the use of ‘Big Data’ to build better efficiencies and service levels into our processes. We are amongst the first banks in India to leverage Big Data to unlock a treasure trove of information to understand our customers’ individual needs. We are harnessing this information through advanced analytics to create bespoke offerings and value streams that otherwise would not have been possible.
Our journey doesn’t just stop at technology adoption. We also recognize that some of our customers need to be educated on using our digital platforms with confidence. Our hundreds of learning centres across the country, dedicated to this cause, are engaging with thousands of people in this endeavour. Going forward, we will travel the distance to be the most preferred bankers to Digital India.
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