Generation Y, spanning those in early 20s to early 30s, expect the world. When it comes to their lifestyle, they think quickly, do many things at the same time and move through things rapidly. They are tech-savvy and cannot consider a life without technology. In keeping with our tradition of adapting our products and services to the changing requirements.
SBI is committed to engaging with this generation and serve its needs. Key to achieving that is to be the bank they can expect the world from. Committed to this endeavour, SBI is redefining the banking experience and meeting the ‘convergent disruption’ head on. With the launch of “sbiINTOUCH” across 6 cities, SBI took an assertive step in being connected with all segments of the society.
“sbiINTOUCH” realises our vision of integrating the huge network of bank ecosystem and the digital/ mobile platforms to provide a world class banking experience to our customers. These outlets are equipped with state-of-the-art gadgets and machines which allow customers to transact on a selfservice mode with both on-site and remote expert assistance. They provide a consistent experience over a multitude of channels and comprise transaction processing stations (self-service zones), information and interaction stations, advisory rooms and business lounges.
Here our customers can enjoy a seamless account opening experience including printing personlised debit cards with their names and photos, in a matter of 15 minutes using just their ADHAAR Card. The outlets are also equipped with multiple express banking functionalities such as instant deposit of cash or cheque as well as facilities for providing complex financial advisory by remote financial experts via video-presence.
Going forward, we aim to become a complete digital business by transforming the current eco-system by integrating it with Digital and Mobile Platforms to drive value for both our customers and the Bank.
